Frequently Asked Questions
Marketing and Public Relations Defined
Marketing mar·ket·ing (noun): 1. selling of products or services 2. the business activity of presenting products or services to potential customers in such a way as to make them eager to buy.
Public Relations pub·lic rela·tions (noun): 1. the actions of a business, individual, government, etc., in promoting goodwill with the public. 2. the technique or profession of promoting such goodwill.
What is Public Relations? |
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Cultivating Positive Awareness |
Publicity |
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When a customer or the public deals with your company and is either satisfied or impressed, that is public relations. A positive attitude and information is then distributed through the public's network of contacts creating a positive image. |
Publicity or media relations, strategically gets a company's name, products and services in front of local, national and trade editorial media in hopes of creating a favorable image to help drive sales efforts. The results are that of a perceived positive media endorsement of that company or individual. |
How Do Paid Advertising and Public Relations Fit Together?
While paid advertising is a necessary element in an integrated campaign, it should not be confused with public relations. Paid advertising distributes a pre-determined sales message to the public. It will not create a perception of endorsement by the media or any other group. Routine use of targeted advertising strategies simply provides additional exposure as a part of your marketing mix and it plays a supporting role in an effective public relations campaign.
What is the First Step?
First, we meet and talk about your long and short-term business goals and objectives, and previous successes. With this information in hand, we research your market and identify new opportunities and ideas, tighten up your messaging, brand your business, and reach your target audience, efficiently, at their source. We provide you with a proposal that clearly spells out specific strategies, with monthly implementation costs or project fees.
What Makes ShellMar Consulting Unique?
ShellMar Consulting has the expertise and industry knowledge of a big agency, but we provide that personal touch and attention that may lack with big agencies. We go the extra mile and we're deeply committed to your business success. You can count on us to provide streamlined, integrated, marketing and public relations campaigns that make an impact and reach new markets and new customers, day after day, week after week, year after year!