Marketing and Public Relations Defined

Marketing mar·ket·ing (noun): 1. selling of products or services 2. the business activity of presenting products or services to potential customers in such a way as to make them eager to buy.

Public Relations pub·lic rela·tions (noun): 1. the actions of a business, individual, government, etc., in promoting goodwill with the public. 2. the technique or profession of promoting such goodwill.

What is Public Relations?
Cultivating Positive Awareness	Publicity
When a customer or the public deals with your company and is either satisfied or impressed, that is public relations. A positive attitude and information is then distributed through the public's network of contacts creating a positive image.	Publicity or media relations, strategically gets a company's name, products and services in front of local, national and trade editorial media in hopes of creating a favorable image to help drive sales efforts. The results are that of a perceived positive media endorsement of that company or individual.

How Do Paid Advertising and Public Relations Fit Together?

While paid advertising is a necessary element in an integrated campaign, it should not be confused with public relations. Paid advertising distributes a pre-determined sales message to the public. It will not create a perception of endorsement by the media or any other group. Routine use of targeted advertising strategies simply provides additional public exposure to your marketing messages and supports an effective public relations campaign.

What is the First Step?

First, we meet with you to determine your long and short-term business goals and objectives. With that information in hand, we research the market and statistics and prepare a detailed proposal that incorporates recommendations and strategies to set you apart from the competition, brand you and reach your target audience at their source. We further provide you with a monthly cost for implementation. Once you have signed on, we work with you to gain a deeper understanding of your business and formulate specific strategies to execute.

What Makes ShellMar Consulting Unique?

ShellMar Consulting has the industry knowledge to help you market your business like a pro, but we are small enough to provide you the personal attention and creativity that may lack with big agencies. We are deeply committed to your success and helping your business stand out from the crowd. You benefit with streamlined, integrated, marketing and public relations campaigns that make an impact and reach new markets and customers, day after day, week after week, year after year!